Data Science Academy

Dr. Ulrich Kerzel


Dr. Ulrich Kerzel
Head of the Academy. Senior data scientists at Blue Yonder and renowned scientist with research experience at the University of Cambridge and CERN.

Ulrich Kerzel earned his PhD under Professor Dr Feindt at the US Fermi National Laboratory and at that time made a considerable contribution to core technology of NeuroBayes. After his PhD, he went to the University of Cambridge, were he was a Senior Research Fellow at Magdelene College. His research work focused on complex statistical analyses to understand the origin of matter and antimatter using data from the LHCb experiment at the Large Hadron Collider at CERN, the world’s biggest research institute for particle physics. He continued this work as a Research Fellow at CERN before he came to Blue Yonder as a senior data scientist.


Highlights of his scientific career


  • From 1996 to 2002 he studied physics at the Karlsruhe Institute of Technology (KIT)
  • From 2002 to 2005 he earned his PhD at KIT, at the Institute for Experimental Nuclear Physics
  • From 2006 to 2010, he was a scientific fellow (research associate) at the Cavendish Laboratory, the Institute for Particle Physics at the University of Cambridge (UK)
  • From 2008 to 2010 he was a senior research fellow at Magdalene College, University of Cambridge (UK)
  • From 2010 to 2012, he was a research fellow at the European Organisation for Nuclear Research (CERN) in Geneva (Switzerland)


Business projects (partial list)


  • Optimised goods procurement and sales planning for diverse range of commercial organisations
  • Created forecasts of individual customer purchase lists for Tesco subsidiary dunnhumby to personalise the buying experience and to increase purchasing volumes
  • Analyses for real-time ads in online commerce
  • Customer projects in the area of dynamic pricing

Prof. Dr. Michael Feindt


Professor Dr. Michael Feindt
The mind behind Blue Yonder. Inventor of the company’s NeuroBayes software. Teacher at the Academy. Professor at the Karlsruhe Institute of Technology (KIT).

Prof. Feindt is a physicist and a predictive analytics specialist. In 2000, he wrote the NeuroBayes algorithm, which has won numerous awards. The goal of the algorithm was to create a tool for accurate forecasts — for scientific research and also for various industry sectors and businesses. In 2008, Prof. Dr. Michael Feindt founded Blue Yonder to help support businesses in the use and evaluation of their data. Blue Yonder supplies forecasts and data models for various areas such as sales forecasts, the probability of customers leaving, and dynamic pricing.


dreieck Highlights of his scientific career


  • From 1978 to 1984 studied physics in Hamburg, Germany
  • From 1984 to 1991 research at the Research Centre for Basic Science Research, DESY (The German Electron Synchrotron) in the Helmholtz Community, Hamburg
  • From 1991 to 1997 science fellow at CERN, the European Organisation for Nuclear Research
  • Since 1997 Professor of Physics at the Karlsruhe Institute of Technology (KIT)
  • Worked on the CDFII Experiment at Fermilab (Chicago/USA) and the Belle/Belle II experiments at KEK (Japan) as well as the DELPHI and CMS experiments at CERN
  • Co-authored over 1,000 publications
  • Over 200 colloquia, seminars and lectures at international conferences


dreieck Business projects (partial list)


  • Use investigation of predictive analytics for a diverse range of large businesses
  • Automated materials planning in the grocery trade
  • Price optimisation, determination of the chances of customers leaving and loss forecasts for a German insurer, BGV/Badische Versicherungen
  • Development of the Blue Yonder solution for sales planning/reinforcement learning for OTTO
  • Development of trend analyses/low statistics for the consumer goods industry